Sales have been soft in the $2-$10M Gladwyne Luxury Market with 18 active listings and no new sales in the past 18 months. However one home went under contract this month with an asking price of $3M.

Where are the buyers? 

Well the interesting fact is that there ARE buyers active in this market segment. In fact, there were 15 showings just in the past 30 days broken down as follows:

  • $2M – $2.49M – 11 showings
  • $2.5M-$2.99M – 2 showings
  • $3M – $3.49M – 1 showing
  • $3.5M – $3.9M – 0 showings
  • $4M – 1 showing

Qualified buyers are out shopping! But something isn’t connecting to drive them to make an offer. This is where the importance of strategic marketing, including custom designer staging makes the difference!

The first showing is online. As an International Luxury Specialist, I bring my clients maximum exposure in diverse market segments locally, nationally and internationally. 

When buyers actually come to see the home, how it presents to today’s luxury buyers makes all the difference.

My clients receive a custom, designer consultation as part of my services in order to in essence “re-package” the home maximizing on appeal to a broad luxury demographic of buyers.

Whether it’s an optional down size to the City, relocation, or a financial strategy to reduce debt – I have a solution for your success.

For a preview of my proven marketing strategy, visit Let’s talk!

#PhillyMarketMinute #KWLuxury #Gladwyne